In late November 2010, Smashburger announced its plans to open three joints in Brooklyn. This came after it received a $15 million investment from Consumer Capital Partners, a private investment and strategic advisory firm. Here is what some people had to say-
- Person 1: November 23rd, 2010, 9:11 am
I just looked at the website for the joint. Not sure what all the fuss is about. BUT…. They put mustard on the All American burger. Not in my New York they don’t.
- Person 2: November 29th, 2010, 10:22 am
You ever had Whataburger? It’s from TX. That’s about as All-American as you can get and they only put mustard on their burgers.
- Esther: December 29th, 2010, 12:22 pm
The Smashchicken is so good!
- Jessie: December 29th, 2010, 12:23 pm
The Smashburger is so good!
And for a bit of trivia, the same guy who started Quiznos also started Smashburger. Yeah!
Normally I don’t blog about national chains, but seeing how it’s still in its infantile stage, what the heck! Smashburger is named after the way they make the burgers. You smash the meat on the grill and viola! Sounds appetizing, doesn’t it?
I have to say, I was skeptical as a co-worker said it was overrated. But during my “almost two week” rotation on the trading floor, there had to be at least two traders who went to Smashburger each day. Seriously, no joke. So that got me thinking that I had to try it out. HELLO ESTHER!
You wouldn’t believe how many people were at this joint at around 12:15pm on this Wednesday. It was ridiculous. The line almost started flowing out the door! The fast-casual setup is similar to Cosi and Panera where you line up (hopefully you’re not wasting time but deciding what to order through their conveniently placed menus right alongside the line), order, pay, and wait patiently with your cardboard number.
Our number was 74. Did anyone else ever wonder whether that means they have at least 74 of those cardboard things? I mean, isn’t that a fire hazard?
Sorry fellas, this is only for us Jersey folk. If you go onto their website, they have a menu customized for each state. Each burger comes in either 1/3 lb or 1/2 lb. The ones above are 1/3 lb.
For the low price of $0.49-99, you can add chili, fried egg, garlic sauteed mushrooms, avocado, potatoes/peppers/onions, fried pickles, extra cheese, and haystack onions! Whew. That’d be one loaded and expensive burger.
But seriously, that was one delicious burger. It was juicy and surprisingly, not as greasy as many had complained about on Yelp. Esther and I both thought the burger was definitely superior to that at Five Guys. Eating a chunk of the burger -sans bun and -sans toppings was actually enjoyable. The bun is just fantastic. It doesn’t get soggy at all. However, both of us commented on how they didn’t ask how we wanted our burger cooked. Everything is cooked well-done. Is it because the quality dictates so? Hm…
I’d have to say that the most comparable burger would be Fatburger (which I had in California), but with less grease.
DIY: Multi-grain, Sharp cheddar, honey mustard, and the works ($5.99)
Esther said she liked the chicken better because it was more crispy. I liked the burger better because it was more wholesome. But at the end of the day, you can’t really compare beef to chicken. It’s like comparing apples to oranges.
The chicken was really crispy and I could have actually done without the cheddar. It wasn’t as sharp as I would have hoped it to be. The honey mustard is a bit on the mustard-y side, which is good if you don’t like the oversweetened honey taste in most honey mustards. And the jalapenos? Oh man, they just make this to die for. I think next time I’ll do a DIY with a burger and get the jalapenos.
Smashfries: Tender and crispy fries tossed with rosemary, olive oil, and garlic & Sweet Potato Smashfries: Sweet potato fries tossed with rosemary, olive oil, and garlic (both $1.99)
And the fries? Hands down, the sweet potato fries. This is where Five Guys beats Smashburger. Oh my god. If you haven’t gotten the cajun fries at Five Guys, you must!
We both felt that the regular Smashfries were ordinary and if anything, underseasoned. The sweet potato fries were sweet with a hint of garlic.
Overall, we’d definitely come back. I’d like to try the Smash Sauce one day. Even though the line was long, it moved pretty quickly. The servers are also super nice. They saw us cleaning up and told us to just leave. Now that’s what I call good service (no tip necessary either).